In eCommerce, the winter holidays are the axis around which the entire fiscal year revolves, valued at 20% of annual revenue. In 2020, COVID-19 caused a mass-migration online and made availability, convenience, and affordability the predominant factors in consumer choice. How can merchants prepare for an unprecedented holiday season? To understand the year’s holiday trends and deliver actionable insights, we look to four pandemic-era holiday test cases: Memorial Day, Labor Day, Mother’s Day, and Father’s Day. So what can merchants expect? Well, the unexpected.
WEBINAR
2020 Holidays:
A Very Digital Shopping Season
The European eCommerce Landscape in 2020:
Live Webinar
7th May, 9AM EST
7th May | 9AM EDT
Customer Loyalty in the Era of eCommerce
Amarelle Wenkert
Content Writer at Riskified
What role will eCommerce play in the upcoming holiday season?
Inside this report
Background
2020 Holidays:
A Very Digital Shopping Season
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How can merchants adapt their holiday strategy and stay ahead of the curve?
Which new shopping patterns and fraud trends can merchants expect?
Which product category will serve as the season’s biggest growth engine?
