Sign up to access the recording

Sucharita Kodali

VP, Principal Analyst, Forrester Research

FEATURED SPEAKER

Winning eCommerce in 2021

Now Available on Demand

Duration: 60 minutes

Strategies for Success in a Rapidly Changing World

Tune in to hear Riskified and our guest Sucharita Kodali of Forrester Research for an insightful look at the opportunities and challenges that lay ahead for eCommerce in 2021.

2020 was a year of accelerated change in digital retail. As eCommerce transitioned from a consumer choice to a lifeline, merchants had to adjust their policies and strategies on everything from fulfillment to loyalty programs. Merchants that adapted thrived, with influxes of new customers and booming sales volumes. But changes to shopping patterns also led to growing pains and emboldened a new generation of opportunistic fraudsters.  So what happens next, and how can merchants make the most of it? Join our conversation with Forrester's Sucharita Kodali, retail and eCommerce expert.

Background

Sangwon Yoon

Product Marketing Strategist, Riskified

HOST

Sucharita Kodali is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry. Prior to Forrester, Sucharita held management positions in the retail industry, including director of marketing at Saks Fifth Avenue, where she managed customer acquisition, retention, and market research for the $2 billion luxury retailer's online channel.

About the Speaker

Meet customer expectations

Learn about emerging shopping preferences and how to meet them, including curbside pickup, same-day delivery, and flexible returns

Reach your audience

Find out why merchants will shift away from marketplaces to D2C and what they need to know to do so safely and effectively

Foster loyalty

Get the tips to turn the boom in new shoppers into an opportunity to foster loyalty and build strong customer relationships

Winning eCommerce in 2021

Strategies for Success in a Rapidly Changing World

Now available 
on demand

Duration: 60 minutes